Archived Work
JCP
As one of the oldest and largest department stores in the United States, J.C. Penney was ready for a rebrand in 2013. With former Apple exec Ron Johnson as the CEO, the design team was tasked to revamp and revitalize the footwear and accessories division with their portfolio of private labels such as Liz Claiborne, Worthington, Monet, A.N.A., and St. John’s Bay.
VC Signature
To complement his affordable main ‘crest’ line, Vince Camuto introduced his higher end VC Signature collection that used Italian leathers, metal hardware and specialty embellishments on classic silhouettes that were always on trend with the market.