CREATIVE DIRECTION • BRANDING • WEB DESIGN
Dekanalog
Creating a distinct identity
Role
Visual Identity, Branding and Strategy
Deliverables
Logo • Motion Logo • Website • Marketing Assets
Overview
Established in 2020, Dekanalog is a distribution company that focuses on presenting international films and soundtracks to the US market. As co-founder and creative director, I am responsible for the visual identity, branding and strategy on all Dekanalog customer touchpoints from website, marketing campaigns and social channels as well as providing poster, album and blu-ray disc artwork for all Dekanalog releases.
Solution
Like the homemade DIY ‘zines that proliferated underground that gives voice to the underrepresented, Dekanalog gives space to international films and music that may go unrecognized in the US market. Whether it’s the 8-bit graphics in our motion logo, in our friendly voice and copy write we aim to instill a personable and human touch into our aesthetic: confident yet unpretentious, bold yet unflashy, creative yet resourceful. Our end users appreciate the weird, the wonderful, and great storytelling.
dekanalog.com
The logo was created in Archivo Black - a grotesque sans serif typeface family designed for headlines. By reducing the tracking so that each letter blends into one another, Dekanalog is the sum of its creative partners, filmmakers and composers.
To further demonstrate this unity, the 8 bit graphic motion logo showcases the individual pixels or units that combine to form the monolithic logo.
The icon design is the halfway point between the motion graphic and the logo - in mid growth but not quite complete.
The primary colors for Dekanalog are integral to brand identity as they symbolize the intersection between medium and culture (ie. standard white or yellow colored subtitles as a means of communication in film, black & white represents the origins of film, photography, etc). For Dekanalog content only, the three primary colors for font and background are interchangeable, making sure to optimize for high contrast.
The secondary & neutral colors can be used to create more depth if needed. Color tones can be varied in analogous color in monochromatic scheme. For other content (such as promoting a film or project), the color of the background is informed by the dominant color of that individual work.
